July 10: cause related marketing month
It's July 2010 and the month we've chosen for this year's Ideal cause related marketing initiaitve. Every year, we give away 1% of one month's fee income to overseas aid via UNICEF. This year, to tie in with the World Cup, we asked clients and contacts where the money should go a UNICEF footballs b AIDS ... Continue reading "July 10: cause related marketing month" |
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GAYE Gold
We've just come back from a wonderful break in Dorset fantastic coastline and sky and come back to good news: we've regained our Gold Award for Payroll Giving.
I was disappointed last year when we didn't realise we'd missed the deadline for applications. And this year I had tobe proactive and chase ... Continue reading "GAYE Gold" |
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Happy Birthday Tate Modern
Ideal wishes Tate Modern a very happy 10th birthday! May 12 is turning out to be a very big day politically, but it’s also a very significant day culturally. A decade ago, HM The Queen was opening the big, brave new arrival for the new millennium. Today, local schoolchildren are parading their ... Continue reading "Happy Birthday Tate Modern" |
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Age is all the rage
It’s here – Forster AGEncy, the new initiative from Forster, one of the leading UK ethical communications consultancies.
Ideal has been working closely with Jilly Forster for months to develop the company’s new offering for organisations who see opportunities for working with the massive ... Continue reading "Age is all the rage" |
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